Embossing is the ideal method to add texture, interest, and a sense of luxury to your labels. By effectively raising or lowering a pattern or image from the label surface, embossing and debossing enhance the look and feel of printed labels, and communicates a message of prestige. Whether it’s a unique wine label, bespoke cosmetic stickers, or gift labels for an event, an embossed element makes its mark.

Visual and textural appeal


Embossing and debossing are like creating a piece of fine sculpture on paper. The result is subtle yet elegant, and the technique achieves a three-dimensional sense unlike any other effect. Using print technology to raise and sink areas of the paper, embossing delivers an understated image with strong tactile and visual appeal. It’s one of the most elegant embellishments for labels, and embossed stickers add a distinctive character when added to premium products.

Embossing helps an image stand out on a printed label. It can evoke impressions of movement or depict delicate elements in nature. Debossing uses the same technique to create a subtle indentation. This can be as bold or dainty as the graphics or words demand. Both techniques make your printed labels more interesting, memorable and beautiful.

Which paper is best for embossing?

Embossing is particularly effective on uncoated papers. However the technique can also be used with coated paper stocks. The Label Factory experts are well versed in selecting the paper that will create the best result. Talk to them, as it is important to make a careful choice of paper. They can guide you to avoid bright whites and very smooth materials to ensure that the embossing and debossing effects can be enhanced.

Embossing is perfect when applied to a logo, a hallmark, a unique pattern, single words or abstract design elements. The best embossing style will depend on the effect you or your designer want to create. Think about the size, boldness and intricacy of the design, as well as the bulk of the paper stock you will use. In general, bolder type and larger designs can be embossed more deeply, and heavier papers can achieve greater depth and detail.

Embossing can also be successfully combined with other fine print techniques such as engraving, lithography and foiling.  Embossed, foiled labels and stickers are perfect for adding to wine labels to denote awards and accolades. And they make great gift wrapping accessories or envelope closers when branded with your company details. Foiled, embossed stickers are also ideal for certificates and awards.

How embossing is done

At The Label Factory, we use male and female dies to form an embossed or debossed image. Under extreme pressure, these dies mould the paper to their shape, creating a multi-dimensional impression. When embossing, the image is raised. When debossing, the image is sunk below the paper surface.

Our embossing dies come in many styles, and each creates a unique appearance and style:

  • A flat die creates a three-dimensional image that is raised above the paper surface. Its edges are straight so it produces the most accurate reproduction of black and white line art.
  • A round die creates a curved image curving out from the paper surface.
  • Bevelled embossing gives an image with sloping sides and allows for a deeper impression.
  • Sculptured dies create real dimension by forming the paper into to several layers.

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