Beer can labels are not just about conveying information; they are a crucial aspect of branding and marketing for craft breweries.
Here are the latest trends that are expected to dominate beer label design in 2023
Brighter the Better
In 2023, expect to see bold and vibrant colours on beer can labels. Eye-catching colour schemes can make a beer can label stand out on the shelves and capture consumer attention. Think neon colours or contrasting colour combinations that create a visually stunning effect. One example of this is the Phat Brew Club, whose use of bold colours and captivating imagery on their beer cans instantly grabs attention on store shelves, enticing beer enthusiasts to try out their refreshing and exciting beer. The label factory utilized high-quality printing techniques to accurately reproduce the bold colours and captivating imagery of Phat Brew Club’s designs, resulting in visually stunning labels that stood out on shelves.
Less is more when it comes to beer can label design. Clean and simple designs with minimal elements and typography can create a sense of elegance and sophistication. Minimalist beer can labels often use a limited colour palette and focus on typography and negative space to create a sleek and modern look. Finlay’s Brewing Co is an example of a brewery that focuses on minimalist and simple can label designs, with a small illustration and limited colours. This approach creates a clean and modern aesthetic that stands out from busier label designs, and allows the beer to speak for itself.
Get ready for psychedelic-inspired beer can labels in 2023. These designs feature vibrant and swirling patterns reminiscent of the psychedelic art movement of the 1960s. These bold and trippy designs can capture attention and evoke a sense of nostalgia or curiosity.
Beer can labels that tell a story or feature a character are expected to be a trend in 2023. These labels often use illustrations or comic-style artwork to create a narrative or convey the personality of the beer. This creates a memorable and engaging experience for consumers, connecting them with the brand and its story. This ties into the use of mascots or characters as the brand symbol on beer can labels. These mascots may be animals, people, or other creatures that represent the brand’s personality or values.
Thermal labels are an innovative design trend that uses heat-sensitive ink to create changing or interactive designs on the beer can label. These labels can reveal hidden designs or information when the can is chilled or touched, adding an element of surprise and playfulness to the label design. Within the beer industry, there is a growing trend of brewery’s taking advantage of the cool production opportunities that adhesive can labels offer, such as pressure and heat sensitive labels.
Take Advantage of Regional Pride
Many craft breweries take pride in their local community or region, and beer can labels that highlight this are expected to be popular in 2023. These labels may feature local landmarks, cultural references, or indigenous artwork, creating a sense of connection and pride among local consumers. Wilson Brewing Co is take pride in their location of Albany, WA and showcases it on their labelling through illustrations of the ocean, boats, and activities commonly found in the area. This not only highlights their connection to the community but also serves as a reminder of the natural beauty and experiences that can be had in the region.
Three-dimensional or tactile designs on beer can labels can create a memorable and engaging experience for consumers. This trend may involve the use of embossing, debossing, or other tactile effects to add texture and depth to the label design.
Typography plays a crucial role in beer can label design, and unique fonts or typography styles are expected to be a trend in 2023. Customized or hand-drawn fonts can add a personal and artisanal touch to the label design, helping the beer stand out on the shelves.
Retro-inspired beer can labels that draw inspiration from vintage designs or styles are expected to be popular in 2023. These labels may feature nostalgic elements such as old-school typography, retro colour palettes, or vintage illustrations, creating a sense of nostalgia and charm.
At The Label Factory, we understand the significance of beer can label design in capturing consumer attention and driving brand recognition. With our state-of-the-art printing capabilities and expertise in label design, we offer a wide range of options, including custom and personalized labels. Our goal is to help craft breweries create unique and eye-catching beer can labels that stand out on the shelves. Whether you’re looking to embrace bright colours, minimalist designs, psychedelic patterns, or other emerging trends, we can bring your creative label ideas to life in 2023 and beyond. Contact us today!